The Toolkit · Free resource

The one-hour phone shot list.

Twelve shots that sell the experience rather than the room. One hour, one phone, no photographer required. Work through them in order and you will walk away with a fortnight of content.

01
The arrival moment

The first thing a guest sees when they pull up or walk in. Shoot it at their eye level, exactly as they would experience it.

02
Morning light

Wherever the sun lands first, coffee cup, window seat, verandah. Golden hour does the styling for you.

03
The detail only you have

The thing guests mention in reviews. A fireplace, an outdoor bath, the homemade sourdough. Fill the frame with it.

04
Hands doing something

Pouring wine, plating a dish, opening a gate. Movement and hands make a feed feel human, not staged.

05
The view from the pillow

Lie on the bed and shoot what a guest wakes up to. This one sells more stays than any exterior shot.

06
Food or drink in place

Not on a white background. On the table, on the deck, at the cellar door, with the setting in the frame.

07
The walk to somewhere

A path, a track, a doorway mid-stride. Implied movement invites the viewer to imagine themselves there.

08
A local face

You, a team member, the winemaker. Fifteen seconds of a real person beats an hour of drone footage.

09
Weather being weather

Rain on the window, wind in the trees, fog on the vines. Atmosphere is the South West’s best asset. Use it.

10
The before-guests moment

Setting tables, turning beds, lighting the fire. Behind-the-scenes builds trust and fills quiet content weeks.

11
The golden-hour wide

One wide establishing shot at dusk. Shoot it once a season and you have a hero image that stays current.

12
The goodbye shot

The gate, the last view down the drive, the wave. End-of-stay emotion is the most shareable moment you have.

Want the captions to go with them?

Circle members get the two-hundred-caption library, seasonal campaign kits and a monthly strategy session to put these shots to work.

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