Before the marketing,
the business.
Most operators arrive asking for social media. Often the problem sits somewhere else entirely: the positioning, the offer, the price, or a visitor journey that loses people long before anyone reads a caption. This is where we find out.
The commercial thinking underneath.
Not a marketing plan. The business decisions that every marketing plan depends on and that most operators have never had the time to sit down and make.
Positioning and customer
Who this business is actually for, what it really sells, and why someone chooses you over the place down the road. Most of the work happens here.
Offer and opportunity
What you sell, how it is packaged and priced, and where the revenue you are not currently capturing is sitting. Seasons, midweek, direct bookings, the things nobody is asking you for yet.
Journey, systems and measurement
The visitor journey from first search to review, the systems that carry it, what you measure, and the order to fix things in over the next twelve months.
Pick the depth, not the discount.
Every price below is what you pay, GST included. Every option produces a document you keep, and payment plans are standard on all three, so the timing of your season does not decide whether you can do the work.
Foundation Session
One half day, just you and your business. We work through positioning, customer, offer and journey, and you leave with a written direction you can act on without me.
- A written positioning direction for the business
- A clear definition of the customer worth chasing
- The gaps in your visitor journey, named and ranked
- What to fix first, and what to leave alone this year
- An honest answer on whether you need ongoing marketing at all
Foundation Intensive
Four to six weeks of work on a business with more moving parts. Built for operators running several properties or venues, and for chambers, councils and tourism organisations.
- A positioning statement and customer definition
- A priced and packaged offer structure
- A mapped visitor journey, end to end
- The measurement set that tells you if it is working
- A twelve month priority order
Foundation Retainer
Quarterly strategic oversight for operators already inside The Circle, so the marketing keeps answering to the business rather than drifting away from it.
- A quarterly review of position, offer and pricing
- Seasonal opportunities identified before the season
- Direction for the next quarter of marketing
- Measurement checked against the business, not the platform
Nothing here is designed to trap you.
Marketing is what you say. Visibility is what people find. Growth is what happens when the business underneath both of them is right.
Start with a conversation.
Thirty minutes, no pitch deck. We look at how a visitor currently finds and books you, and I tell you whether the Foundation is the right piece of work or whether something simpler will do.
Book a strategy call Start with a workshop