The Arc · Dunsborough, 24 August 2026
Tourism Business Visibility Session
Everything from Monday afternoon. Four pages, one each.
Session recap
The recap
The scorecard, what each band means, the one fix in each area, and your next thirty days.
Scorecard
The re-score sheet
Blank. The same twenty five checks, for your ninety day re-score on Sunday 22 November.
Resources
The practical bit
The review ask, the website test, weekly post prompts, where else to be listed, and the AI checks.
Google
The video checklist
What to film for verification, in what order, and what gets a video refused.
The scorecard
Five areas. Five checks in each.
Score it the way a stranger would, not the way you would.
Google Business Profile
30%- You can log in today
- Category is the narrowest accurate one
- Hours right, holidays and seasons included
- Photos from the last three months, yours
- Questions and messages answered
Reviews
25%- More than the nearest similar place
- One has come in this month
- Somebody replies, including to the bad ones
- There is a moment where you ask
- Themes match what you want to be known for
Website
20%- Loads on patchy reception
- What, where and how to book, no scrolling
- A price or a range, not a form
- Hours match Google exactly
- Somebody has seen it on a phone this year
Social
15%- Bio uses the words a stranger would type
- Posted in the last fortnight
- Locations tagged
- Messages answered within a day
- Hours or booking link on the profile
Where else you appear
10%- On the regional tourism site, correctly
- Listed with the visitor centre
- Correct on your booking platforms
- In the local guides and itineraries
- An AI assistant returns you, with right details
What the number means
10080 +Findable. Sharpen, do not rebuild.
60 to 79Two gaps, both fixable.
40 to 59Found by name only.
Under 40The product is fine. The finding is broken.
A low score is not a verdict on your business. It usually means you have been flat out running an excellent thing. The product is already good. It is the finding that is broken, and finding is fixable.
What to do next
Tell us your score and your worst area.
That is usually enough to say, in one conversation and at no cost, whether it is a twenty minute fix or something bigger. If it is twenty minutes, we will tell you that.
Talk to us
See the next sessions