Navasha Semmens
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Why Visibility Matters More Than Followers
Tourism businesses often focus on followers, but visibility across the visitor journey is what helps people…
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Beyond the Numbers: What Tourism WA’s Latest Visitor Data Really Means for Tourism Businesses
By Navasha Semmens Founder | The Unleashed Collective Every year, tourism reports are released carrying updated…
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What Should Western Australia Invest In? Why the Visitor Economy Is Bigger Than One Industry
Should WA fund sport, arts or food and wine? Perhaps the wrong question. Visitors don’t think…

